CASE STUDY: Armitt Library and Musem
A celebration to mark the career of Beatrix Potter as a mycologist and scientific artist was staged at the Linnean Society in London (right). Cumbria PR organised the event to highlight the centenary of Ambleside's Armitt Library and Museum where much of her work is held.
Mycologist Ali Murfitt re-presented a scientific paper which Beatrix could not deliver herself, as women were not admitted at the time. The event attracted scientists and Beatrix Potter fans from across Britain and was attended by the actress Patricia Routledge, patron of the BP Society. Media coverage included a ten minute slot on Woman's Hour with Jenni Murray, items in the Guardian (toadstools), the Independent (bestselling author) and an ITV news film. Other features of our campaign for the Armitt included increasing media coverage in the local and regional press; negotiating the loan - and subsequent press coverage - of previously unseen letters and drawings by the guidebook writer, Wainwright, from his biographer; gaining press coverage of another new addition to the Armitt collection (Bronze Age treasure) and promoting the centenary exhibition, Sublime Transactions. Read here the subsequent research toolkit for small museums published by the University of Huddersfield. Click on the bottom right to turn the pages.) |
CASE STUDY: Wordsworth 250Cumbria PR worked with the Wordsworth family at Rydal Mount, the home of the poet, to organise celebrations to mark 250 years since the birth of William Wordsworth. Events were curtailed by the pandemic. But instead, an online celebration was launched, with celebrities, writers, family members and poetry lovers each reading their own favourite Wordsworth poem. To date more than 200 have taken part, including the actors Hugh Bonneville and Tom Conti; writers Stephen Fry and Gyles Brandreth; and broadcasters Kate Humble, Davina McCall and Martha Kearney. Join them here: wordsworth250
Below: the gardens at Rydal Mount, open to the public |
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